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1 Sky Bet Extends English Football League Sponsorship Deal

Sky Bet extends English League sponsorship deal
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17 November 2017
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Sky Bet has extended its multi-million pound sponsorship deal with the yohaig code English Football League till the summer of 2024.

The betting operation is the headline sponsor for the Championship, League One and League Two football divisions.

It gets its logo design on t-shirts, and rights for "Bet and Watch" for some matches.
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Sky Bet says it will try to dissuade problem gambling through messaging on t-shirts, and that clubs will benefit through more cash.

The bet9ja's welcome offer, which is worth 10s of millions of pounds, has remained in location since 2013.

Sky Bet said it would be paying 20% more than it has done so far to extend the arrangement from 2019 to 2024.

this promotion code will make the 11-year deal one of the longest in expert sport, the company stated.

The Leeds-based operation, that includes sites such as Sky Vegas and Sky Bingo, is owned by personal equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The betting market has actually been under increasing examination from the federal government, and from the regulator, the Gambling Commission.
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Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship offers with gaming companies.

However, competitors organisers, and the clubs themselves, are free to take sponsorship from betting companies.

The cash from the Sky Bet offer will be divided among the 72 clubs in the English Football League, which covers the 3 departments listed below the Premier League.

The president of Sky Bet, Richard Flint told the BBC's Awaken to Money podcast that the English Football League utilized the revenue produced to assist them run their everyday operations.
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He said: "Without sponsorship from the betting market there aren't an excellent number of sponsors happy to get involved in football."

However, there are fears that increasing numbers of young fans are being exposed to betting adverts.

Among the findings of the BBC's yearly Price of Football survey was that more young football fans bank on games than play the yohaig code sport.

About 95% of TV ad breaks in live football matches function at least one gambling advert, the BBC discovered in October.

In some matches, 40% of the adverts were for gambling.

Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem betting as part of the "When the enjoyable stops. Stop" project.

"From the play offs and consisting of next season every t-shirt will have a responsible betting message on the yohaig code shirt sleeve and we're tying that into a responsible gaming campaign beginning today, which includes a TV advert and border boards at EFL video games," he stated

The "When the enjoyable stops. Stop" campaign is managed by the Senet Group, which was developed in 2014 by some of Britain's leading bookies in response to public concerns about gambling and betting addiction.

The head of the GambleAware charity, Marc Etches, said that while it welcomed a dedication to do more to promote much safer betting, "the messaging needs to be a lot more specific about the risk involved than what the gaming industry currently proposes".
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