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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market program in Las Vegas high-end jets are [luring purchasers](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) with their smooth silhouettes, [plush cabins](https://stocktwits.com/symbol/MNEL) - and increasingly, their usage of [alternative fuels](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm).<br> |
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<br>Fuel manufacturers and jetmakers are keen to showcase novel forms of aviation fuel deemed less hazardous to the environment, from utilized cooking oil to the distinctly less [attractive meat](https://forest500.org/rankings/companies/mission-newenergy-limited) waste.<br> |
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<br>[Business jet](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) operators, like airlines, have acquiesced environmental pressure on aviation and dedicated to halving carbon emissions by 2050 [compared](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) to 2005.<br> |
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<br>Their hope is that [embracing sustainable](https://www.businessnews.com.au/Company/Mission-NewEnergy) fuel to suppress emissions could make service jets more attractive to [ecologically mindful](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) buyers - especially corporations facing concerns over sustainability from shareholders or green campaign groups.<br> |
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<br>The availability of less polluting personal jets could also spare the rich and famous the unfavorable publicity experienced by Britain's Prince Harry and his better half Meghan over a recent personal jet journey to southern France.<br> |
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<br>Five [Gulfstream](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The latest waste-based fuels include "fats, grease and oils that are by-products of the food industry," said Bryan Sherbacow, primary industrial [officer](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) producer World Energy, which produces fuel from meat waste used by Gulfstream.<br> |
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<br>"All of our item is inedible."<br> |
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<br>Some of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other renewable fuel mixes expected to be pumped at the program.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets [account](https://www.google.com/search?kgmid=/m/0cqd_rb) for less than 0.1% of total annual carbon [emissions](https://www.google.com/search?kgmid=/m/0cqd_rb) internationally, but can produce, on average, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter firm Victor.<br> |
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<br>Prince Harry has safeguarded his occasional usage of private jets to ensure his family's security, and has said that on the uncommon events he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers say occurrences such as the furore over his schedule have included fresh difficulties for a market already aiming to validate its contribution to cutting business costs.<br> |
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<br>"Incidents of flight shaming involving the use of private jets are regrettable when you think about that our industry has actually delivered fuel effectiveness improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier thinks increased sustainable [fuel usage](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) will help the industry make inroads with corporations and rich buyers. According to market data, [billionaires](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) only have a 19% business jet ownership rate.<br> |
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<br>But even an image makeover - with jets sporting sticker labels like "this aircraft flies on sustainable fuels" and organisers including alternative fuel pumps for visiting planes - is not likely to please all critics at the Oct 22-24 high-end jet occasion.<br> |
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<br>Environmentalists and some experts stay doubtful that biojetfuels, normally mixed 50-50 with kerosene, will make a considerable impact on public [understandings](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) about high-end travel.<br> |
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<br>"No amount of [jatropha curcas](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) or Brazil-nut fuel can make service jets look eco-friendly," said air travel analyst Richard [Aboulafia](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html).<br> |
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<br>Demand from service jet operators for sustainable fuels now far goes beyond supply and their interest could drive future production, Sherbacow stated.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) at its California plant, could broaden production up to 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and [specialists](https://www.zoominfo.com/c/mission-newenergy/346542889) are likewise seeing more interest from clients who wish to purchase carbon credits to offset emissions from their .<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said [emissions played](https://stocktwits.com/symbol/MNEL) a role in a corporate jet usage research study his company just recently finished for a Fortune 500 company.<br> |
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<br>"At the end of the day, I believe that price, expense per hour, variety, speed and efficiency, that's still the (sales) driver. But I believe individuals are ending up being more mindful of the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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