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Ladbrokes suffers worst Cheltenham Festival in memory
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21 April 2016
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Bookmaker Ladbrokes has said this promotion code year's Cheltenham Festival was its "worst in living memory".
All bookies were struck by a string of favourites winning at the festival, however Ladbrokes also argued that rivals were providing bets at levels that did not make service sense.
Ladbrokes also validated that it has a ₤ 3m liability if Leicester City win the Premier League.
Despite this promotion code, the company stated it had seen a motivating start to the year.
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Revenue was more than 10% greater.
President Jim Mullen said: "At Cheltenham we were reminded of the intense competitors with deals and pricing at levels which, in our view, deserted bookmaking principles.
"We competed tough but declined to pursue unsustainable ."
He told the BBC betting was for his clients, not his organization: "I have actually constantly stated we remain in the gambling business, we do not bet ... I believed Cheltenham was a race to the bottom."
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the yohaig code company stated the Grand National winner, Rule The World, which was a 33/1 shot, provided a bet9ja's welcome offer contrast to Cheltenham.
Ladbrokes said it was "positive" that its results would be in line with expectations.
'Recreational punter'
In 2015 Ladbrokes announced strategies to combine with its smaller competitor, Coral.
UK competition authorities are currently looking at the yohaig code bet9ja's welcome offer.
Steve Clayton, analyst at Hargreaves Lansdown stockbrokers, stated the yohaig code most current trading statement from Ladbrokes was motivating, but the real concern was whether the merger with Coral would be enabled: "A merged Ladbrokes and Coral will have a dominant retail position, even if lots of stores have actually to be offered off.
"We anticipate substantial cost conserving will be possible since there will be huge locations of overlap and unneeded duplication of functions across the combined service."
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Ladbrokes is pursuing a different strategy to that of its rivals by concentrating on customer care and the periodic punter, who will not necessarily hunt for the best chances.
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Mr Clayton stated: "The bookmaker's strategy is to focus on the 'recreational punter', simply put the still soft and flexible, unhardened gamblers out there.
"These individuals do not know what the best odds should be, so it is much easier to develop a fat win margin into the bookmaker's terms."
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Ladbrokes Suffers Worst Cheltenham Festival In Memory
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