william-hill-advert-linked-betting-to-sexual-success

1 William Hill Advert Linked Betting to Sexual Success

William Hill advert linked betting to sexual success

15 May 2019

An advert for a wagering company seen on the yohaig code dating app Tinder has actually been prohibited for linking betting to sexual success.
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The advertisement for William Hill, which was sent as a message to users, read: "Stuck in the pal zone? You won't be for a lot longer if you utilize this promotion code Cheltenham [horse racing] complimentary bet deal."
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It was followed by a link to the William Hill app.
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But the yohaig code Advertising Standards Authority (ASA) stated it needs to not appear again in its current form.
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It stated that, according to advertising rules, gambling advertisements must not link betting to "seduction, sexual success or improved attractiveness".

"We considered that the text ... suggested that those who bet would be most likely to develop a friendship into a sexual relationship and for that reason linked gambling with sexual success," it said.

William Hill initially defended the March advert after a consumer complained.
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The firm said customers who registered would "participate in a relationship with William Hill", and the advert was supposed to relate this promotion code to the yohaig code nature of business they were marketing on - Tinder.

It said it was not its objective to link betting to sexual success.

However, upon reflection it concurred the ad could have been misinterpreted and took it down willingly.

William Hill stated: "We take on board what the ASA have stated about this promotion code particular advert and have actually eliminated it from blood circulation."

Tinder meanwhile said it had actually evaluated the advertisement before releasing it, discovering it was not socially careless, offensive or targeting minors.

'Speechless'

Campaigners have been calling for tougher guideline of gambling marketing.
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One, the Bishop of St Albans, Dr Alan Smith, said he was "left speechless" by advertisements like William Hill's.
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"The gaming industry's method to self-regulation appears farcical as more of these adverts are exposed. I fear some betting firms are now operating under a 'don't get caught' mentality.

"the yohaig code ASA's robust action must be a wake-up call to the industry."
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'Gambling ads will muffle cautions'
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21 February 2019

Labour seeks restriction on wagering advertisements during events

20 September 2018